Forming, storming, norming, performing

Wie ist das genau gelaufen? Welche Widerstände gab es? Wie konnte sich das neue Erscheinungsbild des Berliner Energieunternehmens Bewag so schnell durchsetzen?

Der Report von Barbara Bierach (Ressortleiterin bei der »Wirtschaftswoche«) wirft detailliert Licht auf den Corporate-Identity-Prozess der Bewag. (©1998)

Design by Doing 4: Forming, storming, norming, performing by Hesse Design
Design by Doing 4: Forming, storming, norming, performing by Hesse Design
Design by Doing 4: Forming, storming, norming, performing by Hesse Design
Design by Doing 4: Forming, storming, norming, performing by Hesse Design
Design by Doing 4: Forming, storming, norming, performing by Hesse Design
Design by Doing 4: Forming, storming, norming, performing by Hesse Design