How might your company look like in five years?
Which values make the company attractive to employees and customers in the long term? What additional emotional benefits make your products more desirable than others? What social responsibility one would expect from you? How can you communicate your growth strategy consistently?
As designers, we are used to dealing with the future and finding new and catchy creative expressions. Thereby we benefit from two perspectives: the inner view with all the experiences about the mechanism from previous projects, and the external view:
the spontaneous evaluation of design language with regard to the social expectations and visual possibilities. When things get serious, we like to rely on facts. Only if the strategy works and a common expectation is defined, we can succeed in communicating contents across media. With our tools and techniques we help to concretise and formulate ideas and to integrate the relevant decision makers. As earlier we get involved, as better we can include the strategic potential of the design into the process.