»me and all« – A new constellation
Four-star quality and first-class location are unquestionably interesting features for a hotel. But it's not a new idea. The »me and all hotels« by Lindner Group go one step further: they score points not only with location and quality, but also with an innovative »seven-points-philosophy«. An issue which is reflected and interconnected symbolically in the image, point by point.
Point one: The target group is a media-related audience. Point two: The attitude is defined by freedom, tolerance and aesthetics. Point three: meeting point, melting point, chill-out. No compulsive, cohesive society, but open for changes from in- and outside. New planet principle. Point four: MediaLab, highly topical. Point five, six and seven: Good food, good show, great time. Opening end of 2012.