World heritage in Germany
The world heritage site of the Upper Middle Rhine is the largest coherent world heritage in Germany and has been listed at the Unesco index in 2002. The Upper Middle Rhine ranges from Koblenz to Rüdesheim and represents the most beautiful cultural landscape in Germany. To show the variety and sense of community of the site the Rhine kilometers marks are playing a dominant role in the new corporate design that has been developped by Hesse Design.
67 Rhine kilometers, 26 cities and villages, 29 castles, more than 100 trekking kilometers and numerous vineyards signalize at a glance, that they are now something unique in the world. The new logo demonstrates the total and refers to the special by the various Rhine kilometer marks. Therefore it is not only a memorable brand mark but also an orientation system throughout Germany's greatest responsibility towards the Unesco.