The jewellers of light
Austria`s largest familyrun firm, Swarovski in Wattens/ Tyrol, is the world`s major producer of silver crystal. Branches from New York to Hong Kong and exclusive stores in the world`s most expensive shopping streets have, through the concept of marketing genius Gernot Langes-Swarovski, dramatically changed this technology-oriented business.
From 1988 to 1994, Hesse developed catalogues, sales promotions, specialist advertising and trade fair design for the industry groups Jewellery Stones, Rhinestones (applications) and Chandelier Crystal.
