Living in the world of the Web. Corporate Identity – what's next? By Hesse Design

Living in the world of the Web.
Corporate Identity – what's next?

Products and services are directly approaching the individual. Markets are becoming more and more defined and target groups smaller and smaller. Although it will take time for access to the Web to widen, it will provide further impetus to this development.

Individual customers, not markets, will be served in future. The Web will provide the basis for active popular participation. Hesse Design found out a little more at the Design Management Institute in the USA and came across a contribution from the Doblin Group in Chicago. (©1996)

Living in the world of the Web. Corporate Identity – what's next? By Hesse Design
Living in the world of the Web. Corporate Identity – what's next? By Hesse Design
Living in the world of the Web. Corporate Identity – what's next? By Hesse Design
Living in the world of the Web. Corporate Identity – what's next? By Hesse Design