How corporate is design really? Design by Doing 01 by Hesse Design

Hard facts not hearsay.
A survey of the mood on the management floor.

The first edition of »design by doing« documented a survey of the German economy`s top 150 on the subject of corporate design and corporate colours. At the end of 1994, written questionaires were sent out to CD decision-makers in businesses, with a responserate of 36 %.

The result prove it: CD is up to the boss. Product and architecture are the poor relations of design. Great discrepancies between theory and practice. Little money for large tasks. Blue is the favourite colour of the German economic giants. (©1995)

How corporate is design really? Design by Doing 01 by Hesse Design
How corporate is design really? Design by Doing 01 by Hesse Design
How corporate is design really? Design by Doing 01 by Hesse Design
How corporate is design really? Design by Doing 01 by Hesse Design