Forming, storming, norming, performing

How exactly did it go? What kind of resistance was there? How did Bewag manage to implement the new Corporate Identity in such a short period of time?

The report by Barbara Bierach, head of section at the business magazine »Wirtschaftswoche«, takes an in-depth look at the corporate identity process of Berlin`s energy supplier Bewag. (©1998)

Design by Doing 4: Forming, storming, norming, performing by Hesse Design
Design by Doing 4: Forming, storming, norming, performing by Hesse Design
Design by Doing 4: Forming, storming, norming, performing by Hesse Design
Design by Doing 4: Forming, storming, norming, performing by Hesse Design
Design by Doing 4: Forming, storming, norming, performing by Hesse Design
Design by Doing 4: Forming, storming, norming, performing by Hesse Design