Building bridges. Strengthen the strength.

Issue eight of »design by doing« published by Christine and Klaus Hesse is documenting step by step the design process of the implemented corporate design of the regional capital Düsseldorf and the contest entry for Olympia Düsseldorf 2012. Core topic of the issue is the contribution of Barbara Bierach concerning cluster.

Barbara Bierach, former head of department of the magazine »Wirtschaftswoche« and freelance author (»the daffy gender«) is exemplifying the principle of cluster as basis for successful city marketing. In detail Klaus Hesse is presenting written and visually the chances of corporate design processes in public institutions and municipal administration. The issue comprises 60 pages and is available from 10th of October 2002 on. Publishing house is the Academy of Art and Design in Offenbach/Main. ISBN 3-921997-42-9 (© 2002)